London Style takes Centre Stage as Fashion Week gears up

Feb 14th, 2012 | By | Category: Featured London Article, London News

With the glitz of the Christmas party season now a distant memory and bikini season still several months away, February can feel like a style limbo for Londoners, with our trademark eclectic fashions hidden from view under winter coats. So what better time for London Fashion Week to roll into town to give us a sneak peek at what we will soon be adorning ourselves in and to remind us all that there is light at the end of the proverbial catwalk in these dark months of thermal underwear.

 

Considered one of the ‘Big Four’ fashion shows alongside Milan, New York and Paris, the event is firmly fixed inside the diaries of designers, press, bloggers and buyers, and is attended by over 5,000 people. It is the UK’s largest and best looking trade show, where an estimated £40 million of orders are taken, making it a very significant event for London’s economy, alongside promoting British designers all over the world and maintaining the city‘s long-standing reputation as a style Mecca.

 

The event is sponsored by fittingly sleek luxury car brand Mercedes Benz and runs from the 17 – 22nd February, with over 50 catwalk shows and designers, both established and fledgling. The best of British design will be featured in shows for Vivienne Westwood, Burberry, Alexander McQueen and Ozwald Boateng and the event is also a great place to predict the style innovators of the future as students from institutions such as The Central St Martins College of Art and Design present their inaugural collections. Always exciting and surprising, this season shows the introduction of unique trends such as studded slippers and brightly coloured sleeveless shirts for men alongside less bold offerings such as beach tousled hair and block coloured dresses from newcomer Holly Fulton. In past events controversy has also stalked the runways, with designer Mark Fast debuting his collection in plus size models, which sparked a debate about size-ism in fashion and at the other side of the spectrum, the Model Health Agency expressed concern about the thin frames of some models, but this year promises to be a less scandalous affair with the focus on the clothes.

 

London Fashion Week is held in Somerset House, the former residence of Queen Elizabeth I, who was known for her pioneering fashion looks in her own era, popularising ruffs and tapered bodices. Whilst the cobbled courtyards may wreak havoc with designer heels, the magical setting lends itself well to the theatre of the shows, some of which are very elaborate. Although the event is usually invite only, it is possible to wangle tickets from time to time. The area will also be abuzz with some of the biggest names in the industry, so if you fancy catching a glimpse of Anna Wintour or what you will be wearing next season, there are some great hotels nearby where you can stay. The Strand Palace Hotel offers old-world class and elegance with comfortable contemporary interiors. Kingsway Hall is convenient for Somerset House, Covent Garden and London’s Theatreland and has a great selection of rooms in a traditional style alongside extras such as a Jacuzzi and steam rooms. The five-star Chancery Court Hotel offers very opulent interiors with chandeliers and colonnades, with a very stylish bar, so you can mingle with a fashionable set. If you have a budget to consider, but don’t want to sacrifice a sartorial ambience, you can stay at Citadines Aparthotel, which offers self-contained units in a modern style, where you can experience how Londoners live.

 

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