If you are looking to book a hotel in London research it carefully. Many 4 star hotels are now competing with the 3 star market pound for pound so check these out before you make a decision. Who knows, you may get a 5 star hotel bargain, I have seen one in the West End back at sub £100 at the weekend - now thats value for money !

Deservedly so, I see that the more “clued up” hotels on the hotel assist.com website are reducing their prices ahead of an expected fall in occupancy.
The bigger groups which have more sophisticated trend prediction software are the leaders with some superb central London bargains to be had in July and August.
The independant hotels with odd [...]

Recent weeks has at last seen London hotels start to reconsider their pricing structure and in some cases reduce their rates.
For some time now, many London hoteliers have cashed in on the city’s popularity by increasing their room rates especially when there is a major event in town and accommodation is scarce.  Standard 3 star hotels have [...]