The Nike history

Jan 21st, 2018 | By | Category: London News

The Nike history

Nike was founded by Mr. Phil Knight and his earlier coach Expenses Bowerman in 1964 plus they started Blue Ribbon Activities. Knight’s first footwear was called Tiger and then began distribution of shoes and boots. Blue Ribbon got great success in 1971 and Knight changes the company name “Nike”. In 1971 it introduced Nike’s first brand series. Nike launched its product line in 1979. The brand new version of its Atmosphere shoe which was very successful best book review sites and it was known as Atmosphere Jordan; introduced in 1985. Nike opened its earliest retail outlet in Portland, Oregon in 1990. In 1991 the company was very successful and its own revenue reached USD $3 billion. Company started out selling its products right to customers from its webpage. Nike is the world’s leading sports activities and athletic shoes. Nike is the major manufacturer of sports activities devices with $18.6 billion USD in the entire year of 2008. Nike has 30000 personnel in worldwide. (Nikebiz:company overview, 2010)

Nike Mission Statement

“To bring motivation and development to every athlete* on the planet

* In case you have a body, you happen to be an athlete.” (nike, 2010)


Nike had generated earnings of $97.4 million and its own revenue dropped down by 50% in February 2001. Nike said that it had been due to the failure of source chain software made by i2 technologies. Both corporations blamed each other. This failure also effected Nike’s popularity. The supply chain application was the 1st segment of NSC (Nike Supply Chain) job from SAP and in addition customer relationship management computer software from Siebel System. Analysts described the fault of customization of the software and over demand forecasting. (Koah, 2004)

Company successfully implemented (NSC) Nike Supply Chain project by 2004. The (NSC) Nike Source Chain project is centralized planning going and manufacturing. Finally Nike got success in Implementing ERP and it started to be the desired approach for those who want to put into action the ERP systems within their firm. Christopher Koch (Editor of CIO Magazine) mentioned that “If it had been easy, everyone would just carry out it.” In the past due 1990, most businesses avoided to look at ERP because of the huge price of ERP systems. (Koch, 2004)

“The lesson of Nike’s failure and subsequent rebound is based on the actual fact that it experienced a sound business method that was generally understood and approved at every degree of the company. Given that resiliency it afforded the business, ultimately the i2 failure ended up being only a speed bump.” (Koah, 2004)

Products Range

Nike has broad range of sports equipment, running shoes, and jerseys and may other products as displayed in figure 1.

ERP (Enterprise Resource Arranging)

ERP entitles a company’s information system that may bring more closely the company’s departments and functions like recruiting, finance and inventories. In addition, it creates the link between customers and suppliers.

Introduction of ERP (Business Resource Planning)

Enterprise Resource Planning is the enterprise system device which manages demand and offer. It has the ability to make link between consumers and suppliers. ERP likewise provides the high amount of integration between purchasing, making, marketing, product sales, logistics and advertising. ERP may be the tool which can provide higher level of customer solutions and productivity and also lower the price. (Wallace & Kremzar, 2001)

Enterprise Resource Preparation is a provider which increase it product sales by 20% because of ERP. The vice president says that “ERP has offered the key to becoming a truly global company. Design and style can be made with the accurate data and with the procedure that concretes demand and offer across border and oceans. This change will probably be worth billion to us in sales worldwide”. (Wallace & Kremzar, 2001)

The Director of ERP “For the very first time ever, we have an excellent handle on our foreseeable future requirements for components raw and elements. When our client demand improvements, we—ourselves and our suppliers—can manage changes to our schedules on an extremely coordinated and managed basis. I don’t see how any company can do effective supply chain supervision without ERP.” (Wallace & Kremzar, 2001)

Origin of the Term ERP

The Enterprise Resource Preparation ERP developed from Produce Resource Arranging (MRP). The ERP was presented by an analytical company Garner. Enterprise Resource Arranging has all the functions of an enterprise except organisation business or charter. Many organisations like IBM, Dell and HP Microsoft, Intel and several other organisations are actually using ERP systems. The ERP systems are usually for large and even more broadly based applications although it is also found in small and medium sized businesses. The ERP devices provide standardization, lower maintenance and it can store all data in one database. So, we are able to say that it possesses greater reporting capacities. ERP includes various other applications like Manufacturing Reference Planning (MRP), Financials Learning resource Management (FRM), Customer Romantic relationship Management (CRM), Source Chain Operations (SCM) and RECRUITING Management (HRM). (Leon , 2008)

Overview of ERP

Many organisations decide to implement one component for ERP devices and stand-alone systems for a book report the other ERP applications need to develop an external user interface to the other ERP system. Because within an organisation one vendor tend to use human resource operations system and the economic climate choose another and integration between those systems. It is extremely common in midsized merchant and the retail sector will have a point of sales (POS) and financial software they have a specialized program to handle other organization requirements like logistics and merchandising. (Leon , 2008)

The quality of ERP program is that it offers an individual database which contains all of the data for the program module also displayed in figure 3:

  • Manufacturing
  • Supply Chain Management
  • Financials
  • Projects
  • Human Resources
  • Customer Relationship Operations (Leon , 2008)

Reasons for Choosing ERP Software

In these days when the business enterprise environment is increasingly complex and highly competitive then the organisations need the It all system which is remarkably competitive with time control. The organisations will need the outstanding performance in their business by utilizing enough time in the correct way. Enterprise system utilize the business time correctly. Enterprise Reference Planning is the planning in which the business resources like material, employees and buyers moved in one state to another state. An ERP program maintains the info which connects with the business enterprise functions like manufacturing, source chain, Management, finance, human being resource, customer relationship administration. (Leon , 2008)

Reasons of ERP tasks Failure

Sometimes ERP projects fail if you don’t implement them well. There are a few of the reason why for the failure of ERP failure.

The company selected the incorrect application of ERP for the business. The training of employee is also very important plus some organisations don’t train very well their employees. Some software is seriously customized and if these are not match with the company’s IT infrastructure then there may be problem. If we do not implement the effective change management strategies then it can be the result of failure of the task. If the business merger leaves out the work along the way then it can be also a huge loss.(Glenn, 2008)

There are likewise some factors from where we can achieve the good ERP projects by selecting the right software for the business. Give the right training to staff. For applying the ERP we must manage each methodology and utilize the very best procedures for implementing ERP software. (Starinsky, 2001)

I found some important realities about ERP are that there is no perfect ERP system exists. We cannot declare that any ERP implementation is ever perfect. If two companies have the same ERP computer software but the implementation cannot be the same because every organization has its own design of implementation. (Leon , 2008)


Supply Chain Operations is a network that’s involved buying, making, shifting, providing and distribution. (Hugos, 2006)

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